Of course every other studio sees what Marvel is doing and misunderstands it. Yes, the crossover and interwoven narrative of the Marvel Cinematic Universe is incredibly exciting and interesting and unique, but it’s the characters that make it work. There’s a cameo in Thor: The Dark World that works not because of continuity or the long arc leading to The Avengers 3 but because we like these characters; it’s fun to see them pop up again. Warner Bros. is creating Batman vs Superman, a movie that has a new Batman going up against a very undefined new Superman that uses crossovermania as its launching point. They don’t seem to understand that the best scene in The Avengers isn’t an action bit or a mythology moment—it’s the end gag of the characters eating shawarma together.
Devin Faraci, How Marvel Studios Is Redefining The Movie Franchise | Badass Digest (via popculturebrain)